"Buy a box or stay sad"

CONCEPT

← McMillen’s

What is our
sales strategy?

Sold exclusively in 18-piece boxes, with each box containing one flavour.

The consumer unit is a full carton, not a single bar, helping drive high sales volume at an attractive price.

  • Retail IN-OUT promotions rather than permanent listings or direct end-consumer focus.
  • At least 4 seasonal activations per year with dedicated pallet displays in stores
Attractive priceGreater volume for retailers
High volumeStrong sales impact
Pallet displays in stores

What are our
sales boosters?

Limited seasonal bars

  • Sales volume is driven by flavour variety - consumers respond strongly to new and changing flavours.
  • 2 core flavours are available year-round, supported by 2 additional year-round flavours refreshed annually.
  • Seasonal IN-OUT activities add quarterly limited editions, with 2 thematic flavours for each season.
  • This creates at least 12 flavours per year, many of them high-rotation limited editions.
Our portfolio ↗

Three flavours.
One order line per display format.

Create strong in-store visibility with McMillen’s mixed pallet displays. Each display contains all three flavours in single-flavour boxes of 18 bars. A simple ordering solution designed to drive whole-box purchases.

Both formats contain an equal mix of Chocolate Brownie, Cookies & Cream and Salty Caramel Crunch. Each box contains 18 bars of one flavour.
1/4 pallet stand

1/4 pallet stand

Weight pc42.9 g (brutto)
boxes / stand90
boxes / flavour30
bars total1,620
pallet dimensions (W×D×H)577 × 393 × 900 mm
EAN8588009438304
1/2 pallet stand

1/2 pallet stand

Weight pc42.9 g (brutto)
boxes / stand171
boxes / flavour57
bars total3,078
pallet dimensions (W×D×H)765 × 567 × 900 mm
EAN8588009438298

B2B data

For B2B orders, the bars are supplied one flavour per pallet.

Weight pc42.9 g (brutto)
pcs / box18
layers17
box / layer24
box / pallet408
pcs / pallet7,344
pallet dimensions (L×D×H)1200 × 800 × 1170 mm
box dimensions250 × 142 × 60 mm
expiration12 months
Mclloyd’s Scandinavia AB

Karlsbergsvägen 16, 462 60 Vänersborg, Sweden

info@mclloyds.se+46 708 68 63 69
Full pallet of McMillen’s Chocolate Brownie boxes

Contact us

oscarsson@hochglobal.com ↗hindak@hochglobal.com ↗borarosova@hochglobal.com ↗www.hochglobal.com ↗